We've tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals. If you're serious about improving search traffic and are unfamiliar with SEO, we recommend reading the Beginner's Guide to SEO front-to-back. How much of this guide do I need to read? Our founder, Rand Fishkin, made a similar pyramid to explain the way folks should go about SEO, and we've affectionately dubbed it " Mozlow's hierarchy of SEO needs." Love doesn't matter if you don't have food. The theory is that you can't achieve the needs at the top without ensuring the more fundamental needs are met first. The basics of search engine optimizationĮver heard of Maslow's hierarchy of needs? It's a theory of psychology that prioritizes the most fundamental human needs (like air, water, and physical safety) over more advanced needs (like esteem and social belonging). Free SEO education is also widely available on the web, including in guides like this! (Woohoo!)Ĭombine this information with some practice and you are well on your way to becoming a savvy SEO. The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. This guide is designed to describe all major aspects of SEO, from finding the terms and phrases ( keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts.
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